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Winning
at Customer Retention 101 Ways to Keep 'Em Happy, Keep 'Em Loyal, & Keep 'Em Coming Back! JoAnna Brandi |
Keep your customers coming back ‹ and boost your bottom line ‹ with this easy-to-use collection of customer-retention tips. A five-percent increase in customer retention can boost your bottom line by as much as 100 percent; it has the same net effect as a 10-percent cost reduction or better. It's simple: increased customer retention yields greater profitability. With more profits, companies can invest in better benefits and training for their employees, and experience a lower turnover rate as a result. Loyal employees build loyal relationships with customers and so it goes, in a positive, appreciating fashion. Winning at Customer Retention focuses on the role of relationships in today's business world ‹ not only with customers, but with employees, suppliers, the environment, and yourself, as well. Gain invaluable tips on how to retain your customers.
Winning At Customer Retention will help you find answers to such questions as:
- "If customers don't complain, should I assume they're satisfied?"
- "How do I calculate the LTV (lifetime value) of individual customers?"
- "Aren't I better off letting unhappy customers go and getting new ones to replace them?"
- "How do employees' attitudes affect customer sales and service?"
- Be Proud
- Change Your Thinking
- Flex Your Brain
- Ask for Feedback
- Reward Frequent Buyers
- Create Moments of Magic
- Do It With Drama
- Foster Fun
- Cultivate Groupies
127 pp / Paperback Check Availability
